Post by Mehedi123 on Jul 24, 2023 6:00:30 GMT
Note : Humans' need for human relationships is a phenomenon that has also been reported by credible scientific publications such as PsychCentral , and it's not something marketers make up! Audio and video content might have an edge( Image source ) 3. Partnerships with micro-influencers will increase. Predictive models show that the influencer marketing industry has an annual growth rate of 33.4% .
Another study shows that 83% of marketers who have invested in influencer partnerships believe it is B2B Email List effective. If we combine these two data sources, there will be more influencer partnerships in the coming years. And since nano- and micro-influencers have the highest engagement rates ( 2.53% and 1.06% respectively ),
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We expect more companies to work with this group of influencers. But more than anything, brands will be looking for collaborations with influencers who are genuine and have a better connection with their audience. This is primarily because millennials and Gen Z prefer to follow influencers who seem knowledgeable, relatable and/or funny, rather than someone who has a large following.
Another study shows that 83% of marketers who have invested in influencer partnerships believe it is B2B Email List effective. If we combine these two data sources, there will be more influencer partnerships in the coming years. And since nano- and micro-influencers have the highest engagement rates ( 2.53% and 1.06% respectively ),
We expect more companies to work with this group of influencers. But more than anything, brands will be looking for collaborations with influencers who are genuine and have a better connection with their audience. This is primarily because millennials and Gen Z prefer to follow influencers who seem knowledgeable, relatable and/or funny, rather than someone who has a large following.