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Post by account_disabled on Feb 18, 2024 9:18:48 GMT
Many companies set the bar pretty low when it comes to selling online so being better takes some time and care but can really set you ahead o the pack. Going over closed tickets in your support desk is a great way to understand your customes’ (and potential customers’) key concerns. This great example of a triggered email from Flightfox uses this exact principle. Analyzing the top questions they were asked on a day-to-day basis, Flightfox send this email a day after customers begin. By addressing specific customer concerns Buy TG Database they have been able to lift conversion rates on this funnel by 10%, which is pretty impressive for a single email. flightfox email Click for full-size image A cool example of a similar strategy comes from Olark who ran a survey back in August 2012 and shared the very clear questions and answers with their customers via email: olark email Click for full-size image This sort of email is gold for getting current users more engaged and converting new ones. By conducting the survey first they were able to send an email that they knew actually addressed real customer concerns. THAT is how you drive conversions. 4. Use Your Landing Page You should be using landing pages to collect email marketing subscribers that are targeted and at a much faster rate. If you’re smart, you’re probably A/B testing a bunch of landing pages per marketing campaign. This can teach you a lot about what the prospective subscribers will respond to.
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