Post by account_disabled on Dec 24, 2023 8:29:25 GMT
The candy brand Fiesta has launched a 100% digital campaign called " Métele Fiesta" , with which it seeks to reconnect with generation Z thanks to a jingle and a very casual tone and very faithful to the target. The Manifiesto agency, which won a contest in which three companies entered, has been in charge of creating the creativity and the three different spots, one for each of the company's main products, Fresquito, Kojak and the Heart Lollipop . Thus, for example, the one dedicated to the first of these sweets, the well-known Fresquito, an evolution of the classic chups but with a stick and pica pica powder, in which the candy must be dipped.
Hence, in fact, the name that gives the title to the advertisement, " Open it, suck it, swallow it . " However, it is not called this Phone Number List way only because of this, but because of the promotions. Humor and a small surreal touch are not lacking in the audiovisual pieces, intended to spread a promotion with which the consumer has more than 15 million codes that include surprise trips, tickets to festivals, gift cards, mobile phones, the Playstation 5, wireless headphones, smartphones... As a finishing touch, there is a final raffle for a Ford Fiesta, with the aim of encouraging the purchase and rewarding the most loyal consumers.
To participate you will only have to open the packaging and redeem the code on the website . The campaign will have two waves in the months of March and June and can be seen on 100% digital channels such as YouTube, social networks, display formats and SEM. "This campaign seeks to reactivate the channel and boost sales to regain the path of double-digit growth prior to the current situation," comments Jonathan González, Digital Marketing at Fiesta. “In 2020 we were the brand with the highest engagement on social media in the candy and sweets category,” he continues. If you do not see the embedded video correctly, click here.
Hence, in fact, the name that gives the title to the advertisement, " Open it, suck it, swallow it . " However, it is not called this Phone Number List way only because of this, but because of the promotions. Humor and a small surreal touch are not lacking in the audiovisual pieces, intended to spread a promotion with which the consumer has more than 15 million codes that include surprise trips, tickets to festivals, gift cards, mobile phones, the Playstation 5, wireless headphones, smartphones... As a finishing touch, there is a final raffle for a Ford Fiesta, with the aim of encouraging the purchase and rewarding the most loyal consumers.
To participate you will only have to open the packaging and redeem the code on the website . The campaign will have two waves in the months of March and June and can be seen on 100% digital channels such as YouTube, social networks, display formats and SEM. "This campaign seeks to reactivate the channel and boost sales to regain the path of double-digit growth prior to the current situation," comments Jonathan González, Digital Marketing at Fiesta. “In 2020 we were the brand with the highest engagement on social media in the candy and sweets category,” he continues. If you do not see the embedded video correctly, click here.